What does this have to do with marketing? Everything! Amidst all the hoopla and excitement of Super Bowl LIII, one of the more interesting stories was Rihanna Hollywood Actress Announced that she is pregnant. She also revealed that her second child is due in 2023.
Given that we are now in the era of digital marketing, it’s interesting to think about how Rihanna might have used digital tactics to announce her pregnancy. Or, more likely, her record label and sponsors may have done so. Regardless of how she did it, the fact is that announcing a pregnancy – or any major life event – using digital media can be hugely impactful.
That’s because it can connect with people on a personal level and create lasting impressions. So if you’re thinking about organizing a big event in the near future, think about how you might go about doing it digitally!
Rihanna To Announce Second Child At Super Bowl Halftime Show
Rihanna is set to announce her second child during the Super Bowl halftime show on Sunday night (Feb. 5). The “We Found Love” singer, who is already mother to a one-year-old daughter named Monroe, was seen carrying a pink stuffed animal while exiting her hotel in Santa Monica, Calif. on Saturday morning (Feb. 4).
Rihanna has not confirmed further details about the baby’s arrival but shared an adorable photo of herself and her daughter Monroe captioned “my little bird.” The Caribbean beauty has been keeping fans updated about her pregnancy with Instagram posts including a picture of herself with a big belly and the words “Hoping for these butterflies soon!”
Rihanna’s rumored baby bump sparked plenty of speculation online and she even admitted that she was fielding questions from fans about the mystery bundle of joy. “It’s funny because people are like, ‘What does it mean? Is it a boy or girl?’ And I’m like, ‘I don’t know!'” she told Vogue earlier this year. “[But] I’m pretty excited! I can’t wait to see what it looks like.”
What to Expect from the Super Bowl Halftime Show
The Super Bowl halftime show is one of the most anticipated events of the year. This year, Rihanna announced that she is expecting her second child. She did a beautiful performance of her hit song “Work” and thanked her fans for their support.
Rihanna’s First Child: A Look Back
Rihanna announced during the Super Bowl halftime show in February that she is expecting her second child. The singer, who has a one-year-old son with ex-boyfriend Chris Brown, revealed the news on stage while performing her song “Stay.” “I just wanted to let you all know that I’m pregnant,” Rihanna Hollywood Actress said. “Thank you so much for all the support. This is really happening.”
Rihanna’s pregnancy was first confirmed by PEOPLE magazine in December of last year. Speaking about her upcoming child, Rihanna said: “I feel really blessed and excited to be able to add another piece to our family.”
The singer has not spoken about her son’s father since the pair split in January of this year. However, sources close to RiRi have told PEOPLE that she is doing well and is looking forward to adding a second child into the world.
Rihanna’s Career in Pictures
Rihanna has had an incredible career, and it’s only going to get better. Here are some facts about her life and career:

- Rihanna Hollywood Actress was born on February 20, 1988, in Barbados.
- She started singing at a young age and first gained recognition when she joined the Pop Group Four Tops in 1997.
- In 2004, Rihanna released her debut album “Music of the Sun.” The album reached number one on the Billboard charts and spawned several singles, including “Take a Bow” and “Pon de Replay.”
- In 2009, Rihanna released her second album “Rated R.” The album reached number one on the Billboard charts and spawned several singles, including “We Found Love” and “Only Girl (In the World).”
- Rihanna starred in her own movie, “Liam,” in 2011. The movie was met with mixed reviews but still turned out to be a box-office success.
- In 2012, Rihanna collaborated with Jay Z on the song “Run This Town.” The song reached number one on the Billboard charts and became her fifth consecutive number-one single on the chart.
- Rihanna released her fourth album, “Anti,” in 2013. The album reached number one on the Billboard charts and spawned several singles, including “Bitch Better Have My Money” and “Work.”
- In 2014, Rihanna starred in her own movie adaptation of “The Book of Mormon,” which became a major success. The movie grossed over $600 million worldwide and won several awards, including the Golden Globe for Best Musical or Comedy.
- Rihanna is currently working on her fifth album and has already released two singles, “Chemistry” and “Passionfruit.”